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Lucky Charms Marshmallow Treats is a cereal bar made by General Mills. It is sold per bar in a large size, no full box of treats is available like other bars. The bar itself is a layer of the original Lucky Charms cereal “glued” together with marshmallow, then the bottom is coated with a confectionary coating that contains yogurt and milk as well as a ton of sugar.

Lucky Charms Marshmallow Treats taste just like a bowl of Lucky Charms until you bite into the confectionary coating, then it’s just way too sweet. I found that if I turn the bar upside-down so my tongue touches the cereal side then the confectionary coating never gets a chance to seem too sweet in my mouth and the bar is absolutely delicious.

I couldn’t find any official General Mills information about this bar (thanks for that, sixth largest food company in the WORLD), but I scanned in the Lucky Charms Marshmallow Treats wrapper for your nutrition amusement:

Hey, you get sideways because the bar is loooooong. Click either image to see the full size!

I scoured the Lucky Charms Marshmallow Treats ingredients list for other common allergens, but it looks like General Mills got the list correct: contains milk and soy ingredients. Also listed is gelatin, without specifying that it is vegetable gelatin, so for those who don’t eat meat please be advised that a big old horse hoof is hanging out in this bar. (Ok, so it’s probably a cow hoof, whatever.)

Deduction for lack of nutrients and a ton of sugar, but Lucky Charms Marshmallow Treats rocked my rainbow socks otherwise.

Cereal Wednesday Bowls:

For more information about the Lucky Charms family of products visit General Mills.

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Shamrocks and Shenanigans! It’s a St. Paddy’s Day episode of Cereal Wednesday co-starring NYCWD and Poppy!

Today your fearless Cereal Avengers taste test Chocolate Lucky Charms with swirled marshmallow charms. This General Mills cereal is corn based, unlike its original Lucky Charms counterpart which is oat based. Strangely enough, Chocolate Lucky Charms manages to taste just like the rice-based Cocoa Krispies. It has the same fun shapes of regular Lucky Charms, with a few swirly marshmallows added to the mix.

Since General Mills does it best, here’s their nutrition information for Chocolate Lucky Charms:

Highlights on the box include the good source of Calcium and Vitamin D and the Whole Grain Guarantee of 8g or more per serving of whole grain as recommended by the Whole Grains Council.

While Watchdog said this cereal tastes great, Poppy said this cereal was just a copycat that wasn’t even able to make its milk taste good. A wildly different opinion from your favorite cereal eaters? Shamrocks and shenanigans, say it isn’t so! (Nah, kidding, it’s totally so.)

Taste: Just like Cocoa Krispies…
Box opening: Easy
Bag rippage: A tiny bit, because it was tough to open.
Bag slippage: Totally felt out of the box!
Sog factor: From crunchy to perfect in 2 minutes
Allergy alert: No allergans!
Meat alert: Contains gelatin, a meat based product

Watchdog’s Cereal Wednesday Bowls:


Poppy’s Cereal Wednesday Bowls:

For more information about the cereal please visit the General Mills website.

Erin go bragh! (That’s Irish for “Have a good one!”;)

One of the most common additives to breakfast cereal has become marshmallows. General Mills’ Lucky Charms cereal is one of the better known marshmallow enhanced cereals, probably because it was actually the first. Created by John Holahan in 1963, Lucky Charms was the simple mix of Cheerios and the Kraft Circus Peanut candies. The manufacturing of the cereal kept all of the current General Mills facilities and capabilities, but created what was essentially a new brand of product. The first marshmallow shapes, called marbits in the industry, were Yellow Moons, Orange Stars, Pink Hearts, and Green Clovers.

Over the years, the marbits have changed in both shapes and colors. Blue Diamonds were added in 1975, Purple Hoseshoes added in 1984, Red Balloons added in 1989, Rainbows added in 1992, Pots Of Gold added in 1994, Leprechaun Hats added in 1996, and Shooting Stars in 1998. With the additions, there were also loses and changes to the other marbits. The most recent addition in 2006 of Hidden Key marshmallows is only the most recent change of marketing that General Mills has experimented with. When milk is added to the cereal, sugar dissolves off the Hidden Key marshmallows to reveal letters or characters depending on the current promotion allowing them marketing flexibility.

Lucky Charms stands out from other cereal brands due to its cultural base of reference. Most people will equate Lucky Charms to its iconic mascot Lucky the Leprechaun. Using the motto, “Magically Delicious“, Lucky the Leprechaun rose to cult fame as he would transform white plain marshmallows into magical shapes and colors found in the cereal. Advertisements usually had kids chasing Lucky for his cereal, and winning in the end.

With its strong ethnic roots, iconic mascot, and its revolution with the use of marbits, Lucky Charms has secured itself a place at the breakfast table.

Cereal Wednesday Bowls:

For more information you can visit the Official Lucky Charms website.

Special thanks to my guest, The Donkey. Check him out on MySpace!