Cinnamon Toast Crunch Treats Bar

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Cinnamon Toast Crunch has stolen your idea!

A few weeks ago I received a comment from a very concerned viewer named Lori who had just seen a new Cinnamon Toast Crunch commercial on her television. Lori‘s comment:

Poppy and friends-
I just wanted you to get a heads-up on the new Cinnamon Toast Crunch Cereal commercial. I think they are totally stealing your idea! Not sure if you have seen it yet, but it opens with a lower than normal quality “video” with the word “Blog” in the corner. A woman (about your age) is opening the box of cereal and going to “blog” about the taste. She shows the cereal to the camera (just like y’all do). Then she takes a bite and promptly falls over in her chair (supposedly bowled over by the taste?).

The point is that they are ripping off your blog idea! You at least need to get royalties or something. I tried to find the commercial on the internet, but have been unsuccessful so far. Not sure why General Mills felt the need to replace the adorable cannibalistic animated “crazy squares” anyway.

Here’s the commercial:

What do you think? We’d really like to know.

My take: Imitation is certainly the best form of flattery, so if General Mills is in fact still stalking our site as they were a few years back and are trying to copy our format… hi! Flattering! Next time could you be a little less generic? I’m not generic. Thanks. :)

Cereal Wednesday Episode XX: Cinnamon Toast Crunch

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