Cinnamon Toast Crunch has stolen your idea!

A few weeks ago I received a comment from a very concerned viewer named Lori who had just seen a new Cinnamon Toast Crunch commercial on her television. Lori‘s comment:

Poppy and friends-
I just wanted you to get a heads-up on the new Cinnamon Toast Crunch Cereal commercial. I think they are totally stealing your idea! Not sure if you have seen it yet, but it opens with a lower than normal quality “video” with the word “Blog” in the corner. A woman (about your age) is opening the box of cereal and going to “blog” about the taste. She shows the cereal to the camera (just like y’all do). Then she takes a bite and promptly falls over in her chair (supposedly bowled over by the taste?).

The point is that they are ripping off your blog idea! You at least need to get royalties or something. I tried to find the commercial on the internet, but have been unsuccessful so far. Not sure why General Mills felt the need to replace the adorable cannibalistic animated “crazy squares” anyway.

Here’s the commercial:

What do you think? We’d really like to know.

My take: Imitation is certainly the best form of flattery, so if General Mills is in fact still stalking our site as they were a few years back and are trying to copy our format… hi! Flattering! Next time could you be a little less generic? I’m not generic. Thanks. :)


I am a true Cereal Avenger, providing my honest opinion of each cereal product you see pass my lips.


  1. Creature SH says:

    Holy feces on a stick – This is like they put you through the commercial ad industry bullshitizer! That’s.. miffing.

  2. Wow. Yeah, they’re totally ripping you off. As my ex would say, “Why they gotta bite your style, yo?”
    .-= Crystal´s last blog ..Time to Shower =-.

  3. Yours is better, but there’s definitely a similarity in format.
    .-= LeSombre´s last blog ..LW Birthday =-.

  4. At the very least it’s an ,homage.

    Wonder if you can get paid from this…

  5. They’re corporate mongers!

    And ya know… there used to be a guy who did those reviews… what about a little male representation.

    They’re sexist corporate mongers using generic women to attract a male audience!!!
    .-= NYCWD´s last blog ..4-733-280 Minutes =-.

  6. It’s no “Cereal Wednesday”… that’s for sure!
    .-= Dave2´s last blog ..Trip =-.

  7. I’d say it’s very similar. Flattery indeed, though you’re right. She’s no Poppy.
    .-= Karl´s last blog ..End of the World- Boobies- and Birthday Cakes =-.

  8. I had the same thought when I saw that commercial last night!!
    As Karl said – she’s no Poppy!
    .-= Sybil Law´s last blog ..Shirazmatazz =-.

  9. THIEVES!! I would seriously consider talking to an attorney about this. No joke. You and Dawg need to get paid for the intellectual property they stole.

    Call me nuts, but this commercial looks like they ripped off the CW that me and Rachel were on….it sort-of looks like her kitchen.

    If they don’t pay you, I will help organize the boycott….. :)
    .-= Robin´s last blog ..…still here… =-.

  10. Imitation is the highest form of Flattery.

    SO IS PAYING FOR AN IDEA. The hugest form of flattery: PAYMENT.

    Know what is even better for paying for an idea? Using the same people who came up with the idea and paying them for that too.

    I get it, whoever is the Ad Agency of this commerical. You are going to use The Parody angle of CW to not pay the people who gave you the idea of the content. You are wrong to think this is going to pull in the contributors and followers of CW instead of pissing them off to no longer eat your product.

    Well done, Ad Agency. Hope you use the money of flattering the people you are stealing from to buy a soul. This actress on this commercial just made more money in one prat fall sitting than anyone making a video of CW combined doing a fake blog commercial.

    Cereal Wednesday should not feel flattered. They instead should feel Cereal PWNT.

  11. I just went back and watched our Cinnamon Toast Crunch video… It starred The Professor and Blinky. WHY did the cereal starring the kids have to steal our idea?! WHY?! WHY!!!! Stealing from the mouths of babes…

    When we win the lottery or make A LOT of money from one of our many ideas we’ll knock on their door to make them show us their meeting notes, story boards, and the “originators” of this idea. I’m pretty sure they’ve heard of us. :-/

  12. Is it me or is this THE most annoying actress ever to appear in commercials? She did the Yoplait ones too and Bing. I cannot STAND her! I really don’t need to see an up-close view of her gross mouth either. The “sequel” to this ad is just as awful.