Froot Loops Cereal Straws

When Kelloggs first announced their Cereal Straw line, I was kind of wondering what exactly it was they were going after. Here they are selling cereal, which under normal circumstances is consumed with milk in a bowl, so are these straws to suck the milk out of the bowl as opposed to simply raising the bowl to one’s lips?

Once I opened the packaging I realized the truth about Froot Loops Cereal Straws. It’s packaging indicated that this is an entirely different food not meant to be exclusively consumed in conjunction with the cereal line or for that matter even for breakfast. The actual straws appear comprised of thin layers wrapped upon one another of the cereal around what looks like white frosting in the middle of the tube. For lack of a better comparison, they look like a carbon copy of Pepperidge Farm Traditional Pirouette Cookies that was designed and packaged specifically for kids.

Although the straws are all different colors, they each have the exact same fruity taste of the cereal. A real win for Kelloggs would have been for the yellow ones to taste like a lemon, the orange ones to taste like an orange, and the red ones to taste like a cherry. Unfortunately they chose to go with the generic taste of the cereal and just add in the white uber-sugary frosting on the inside of the tube. That white uber-sugary frosting by the way, really did not sweeten the milk as originally thought. For it to actually sweeten the milk, the straw would need to remain in the milk so long that the outside would start shedding like a snake and just make a general mess of the milk. Not cool at all.

    Taste: Uber Sweetened Froot Loops
    Box opening: No problem
    Bag rippage: No problem, but the tray foil packaging is not easily re-sealable
    Bag slippage: N/A
    Sog factor: Anything greater than 5 minutes and it starts to shed it’s outer layers like a snake
    Allergy alert: Contains Wheat, Milk, Eggs, and Soy ingredients. It may (which means it is processed in a plant and these items may fall into the product therefore you should assume it does) contain Tree Nuts and Peanuts
    Cereal Wednesday Bowls:


Battle Creek, Michigan has me on their Most Wanted list because while I may be a mild mannered blogger by day... I'm the Cereal Avenger striking fear into the hearts of cheap ass cereal executives who have taken out the toys and joy at night!!!


  1. yeah, our son Jaden saw this advertised on TV and it took a while for our local grocery store to carry it. When we finally found it, even I was a little excited to try it.

    Summary? disappointed. It was ok, but my hopes were too high. I’d rather have a bowl of froot loops.

    whalls last blog post..1001 ways to skin a LOLcat

    • NYC Watchdog says:

      I totally agree Whall. I’d rather eat a bowl of the actual cereal and slurp my milk than eat three of these cracker things, which is about the same nutritional value. Big disappointment.

  2. Great episode.

    Have you seen this? I thought you’d enjoy it, I know I did:

    • NYC Watchdog says:

      I’ve seen that archive before… it is VERY comprehensive! One of the things I found interesting about it was all the different things the companies used to offer in the cereal. Now… not so much.

  3. I really thought this whole straw thing was going to be cooler, but no matter the product I’m not a fan of that fake white stuff inside it.

  4. Lil’ M wanted to try these — the Chips Ahoy version. I thought it was a bad idea. Seems I was right. Thanks for the info!

    • NYC Watchdog says:

      Mmmm… a Chips Ahoy version? I have to look into that one. Maybe do a special Cookie Tuesday or something.

  5. WAH-?!? It’s false advertising! It’s not really cereal at all!

    Unless you were to smash them to pieces, put them in a bowl, poor milk on them, then eat them with a spoon.

    Meh. I’ll stick with Captain Crunch.

    Dave2s last blog post..Resolute

    • NYC Watchdog says:

      They are definitely pushing the envelope there calling it a “cereal” straw. It’s more like a cookie than anything else. A crappy tasting one at that.

  6. I was in the US from Canada and bought some Froot Loops for breakfast at Target…they taste absolutely disgusting…like cardboard…the ones in Canada actually taste good…when I got home I compared the ingredients to that of the Canadian cereal…completely different…I can’t believe you guys eat that stuff.