Frosted Flakes Gold

Cereal Wednesday: Frosted Flakes Gold from Cereal Wednesday on Vimeo.

We all knew NYCWD wouldn’t like this cereal because apparently he had some Tony the Tiger trauma in his childhood, but I kinda sorta liked Frosted Flakes as a kid so I really thought this would be good!

And then I took a bite and realized that I was very, very wrong.

Frosted Flakes Gold is a new cereal by Kellogg’s. The cereal is comprised of a whole grain corn and wheat flake thickly coated with “honey” that is actually a combination of honey, malt flavoring, and high fructose corn syrup. The coating is very slick to the tongue, similar to my Fiber One experience, and so coated in fact that it makes the flake itself seem like stale cardboard. Also, the flakes are of varying sizes, some of them so large that they could actually be tough to swallow if not broken down properly first.

To its credit, Frosted Flakes Gold packs an average amount of health punch: 3 g of fiber per 3/4 cup serving, as well as 25% of daily recommended amounts of Iron, Thiamin, Riboflavin, Niacin, Vitamin B6, Folic Acid, and Vitamin B12. Honestly, though, the flavor and texture are just so unappealing that I’d rather take my big girl vitamin and a fiber tablet than eat any more of this cereal. Also, it claims to have Long-Lasting Energy but doesn’t follow through with telling us exactly how it has this long-lasting energy. From the 2g of protein that almost all of its competitors have per serving? From the bit of honey that’s in it? Where? Back up your claims, Tony!

I’m not quite sure which demographic is supposed to be targeted for Frosted Flakes Gold, but I think Kellogg’s totally missed the mark for both kids and adults.

No toy inside, and NYCWD‘s least favorite cereal mascot on the box are not in this cereal’s scoring favor.

Slogan: “Crunchy Flakes made with Whole Grain and Baked with Honey”
Taste: Like sickeningly oversweet cardboard, to put it nicely
Box opening: Pretty difficult
Bag rippage: Lots of ripping
Bag slippage: Bag overboard!
Allergy alert: Contains wheat ingredients and trace amounts of soybean

    Cereal Wednesday Bowls:
    The T-shirts for this episode are from ThinkGeek.


I am a true Cereal Avenger, providing my honest opinion of each cereal product you see pass my lips.


  1. Dude and I watched this one together and were dying when the two of you were making comments about the size of the flakes!!!

    Lisas last blog post..Party Like a Rock Star

  2. Bobbird3131 says:

    That was hysterical!! I loved it when Poppy spit her cereal out.

  3. Mom, that’s my favorite part too. *giggle*

  4. Best Cereal Wednesday ever :) !!!!

    I like the matching uniforms.

    Bear Silbers last blog post..Check it out

  5. frosted flakes suck! all sugar and no kick!

    lazylikewallys last blog post..8 Ball

  6. NYC Watchdog says:

    Lisa– We could have made a killing on E-Bay… totally.

    Poppy’s Mom– Old habits are hard to break… but real easy to pick back up when it tastes like total crap.

    Poppy– Your way too funny in this video… more evidence that you could totally be a comic in a previous life.

    Bear Silber– Thanks! The shirts have this wi-fi sensor so it knows when your near another shirt… and it lights up or down based on proximity. Pretty cool stuff.

    Lazylikewally– Forget all that… it just tastes like crap! Not even sugar could help it!

  7. The thing I’ve always hated about Frosted Flakes is they get soggy pretty damn quick. I have to eat them in smaller doses… like a handful of flakes in as little milk as possible.

    The matching shirts was a nice touch.

    “look at that bag slippage” Wild and too much… LOL

    martymankinss last blog post..Scooter Sunday #12

  8. I actually like Frosted Flakes, but these things remind me of that awful Golden Grahams cereal my Mom used to make us eat when we were little. Great post.

  9. cheyenne says:

    haha i didnt even watch itt lol im in schoool