They. Have. Toys. Honey Smacks Cereal is sweet tasting cereal with a definite wheat taste.
Honey Smacks is a sweetened puffed wheat cereal that was introduced by Kellogg’s in 1953. It was originally introduced as Sugar Smacks, in the 1980s the name was changed to Honey Smacks, and then in the 1990s the name was simplified to just Smacks. In 2004 the name reverted back to Honey Smacks, although in Mexico it is still known as Smak and in Europe has always been known as just Smacks.
Honey Smacks has a long history of various mascots. From 1953-1956 the mascot was Cliffy the Clown, 1957-1961 was a seal named Maxey, 1961-1965 was the Hanna-Barbera cartoon horse Quick Draw McGraw, 1965-1966 was The Smackin’ Bandit, 1967-1970 were the Smackin’ Brothers, 1970-1971 was an Indian Chief, and finally in 1972 was Dig’Em the Frog. Dig’Em has remained the mascot for Honey Smacks since 1972 with only one brief break in 1986 when he was replaced with Wally the Bear, and animal more closely associated with honey. In 1987 Dig’Em was brought back by popular demand and has remained the mascot since then.
Advertising for Honey Smacks has not always centered around their mascot. For a number of their earlier commercials they used live actors endorsing the cereal before turning to the more traditionally animation commercialism that were employed for cereals of the time.
Cereal Wednesday Bowls:
For more information you can visit the Kellogg’s Honey Smacks Cereal Product Page.