So was it worth the wait?
So all in all, Life Cereal is actually pretty damn good. This was just the plain Life Cereal, so imagine what the Cinnamon Life Cereal must taste like. I can’t help but wonder just why exactly Mikey wouldn’t like it? Wait… did you just ask who Mikey was?
The first thing you need to understand is that Life Cereal came out in 1961 amidst a plethora of cartoon creations and premium give aways in cereal. The competition was tough and they had to find a hook. In 1972 they launched a new ad campaign that would ingrain them into Iconic Americana. Life Cereal did not have any slick marketing ploy other than a little relationship bonding with their target audience… parents. Unlike Trix or Froot Loops, Life used a real person in the form of “Mikey” who was your average four year old who hated to eat anything… except for Life Cereal of course! What an ideal item to feed a finicky child!! What better a character for parents to get their kids to relate to than another finicky child!!!
Mikey was played by actor John Gilchrist. In the late 1970’s an urban myth spread that detailed the demise of the “unknown actor” who played Mikey, when he consumed the combination of Pop Rocks candy and Coca-Cola. While the company that made Pop Rocks candy tried to dispell the myth, it has pretty much stuck around even though Gilchrist did the 1986 commercial as “Uncle Mikey“. People, for whatever reason, refused to believe it was really him.
Such is the power not of marketing… but of Iconic Americana.
Cereal Wednesday Bowls:
For more information you can visit the Official Life Cereal website.