Cereal Wednesday Episode XXV: Life Cereal


So was it worth the wait?
So all in all, Life Cereal is actually pretty damn good. This was just the plain Life Cereal, so imagine what the Cinnamon Life Cereal must taste like. I can’t help but wonder just why exactly Mikey wouldn’t like it? Wait… did you just ask who Mikey was?

The first thing you need to understand is that Life Cereal came out in 1961 amidst a plethora of cartoon creations and premium give aways in cereal. The competition was tough and they had to find a hook. In 1972 they launched a new ad campaign that would ingrain them into Iconic Americana. Life Cereal did not have any slick marketing ploy other than a little relationship bonding with their target audience… parents. Unlike Trix or Froot Loops, Life used a real person in the form of “Mikey” who was your average four year old who hated to eat anything… except for Life Cereal of course! What an ideal item to feed a finicky child!! What better a character for parents to get their kids to relate to than another finicky child!!!

Mikey was played by actor John Gilchrist. In the late 1970’s an urban myth spread that detailed the demise of the “unknown actor” who played Mikey, when he consumed the combination of Pop Rocks candy and Coca-Cola. While the company that made Pop Rocks candy tried to dispell the myth, it has pretty much stuck around even though Gilchrist did the 1986 commercial as “Uncle Mikey“. People, for whatever reason, refused to believe it was really him.

Such is the power not of marketing… but of Iconic Americana.

Cereal Wednesday Bowls:

For more information you can visit the Official Life Cereal website.


Battle Creek, Michigan has me on their Most Wanted list because while I may be a mild mannered blogger by day... I'm the Cereal Avenger striking fear into the hearts of cheap ass cereal executives who have taken out the toys and joy at night!!!


  1. I don’t know that I’ve ever actually had Life

  2. That was great! I have to admit that I’m a little disturbed by the thought of a sausage McMuffin without an egg, though. That’s the sort of thing that will knock the earth right off its axis.

  3. I love Life. I tried Chocolate Life, but it wasn’t very good. But regular and cinnamon are two of my favorites.

  4. I have always loved Life cereal, yeah, as a little kid! (I was one a long, long time ago) I had a certain method of eating it though — I would only put about 1/2 cup in a bowl and pour about 3/4 – 1 cup of milk over that. I’ve always liked LOTS of milk on my cereal. If I had left-over milk, then I poured in more cereal because Life is better with a CRUNCH!

  5. Hey, if I wasn’t sitting watching this video I would not be out living life! I’d be working!

    This makes Cereal Wednesday a totally acceptable substitute.

  6. Yay! I

  7. YAAAAAY! The lost episode. :)

    I love life and Life.

  8. Miss Ann Thrope says:

    Life is yummy. It’s really good with fruit.

    Thank God CW is back!

  9. Hurray! It was well worth the wait.

  10. Amanda– OMG! Are you like… Mikey??? I bet you’d like it too.

    Suzi– I used to have an egg allergy, but now it only seems to manifest itself with McDonald’s eggs or the eggs from Dunkin Donuts. Go figure.

    Avi– Funny you should mention the chocolate one…

    Geeky– I’m all about crisp and crunchy wet cereal… and that would be one way to do it!

    Miss Britt– If your only other option is to work… than definitely watch the video. Bah on work!

    SxyMom– So excited you hit “Say it!” before finishing???

    Poppy– Not really the “lost” episode… but I had to relieve the cliff hanger ending from last May. Both life and Life are very good things to have!

    Miss Ann– Cinnamon Life with peaches is the bomb!!! But… that’s another episode…

  11. Colleen– Glad you liked it!!!

  12. ugh… sorry, guess I did. 😛

  13. Ok, this was my first Cereal Wednesday.

    [cue dramatic audience reaction]

    Summary: I liked it.

    Details: I really liked “hey buddy!” guy who gave made your coffee. Never had Life Cereal. Am gonna go live life tonight at the pool hall!

  14. I don’t have egg on my sausage McMuffin either, but I’ve GOT to have cheese.

    So if I try Life, will I GET a life? 😉

  15. I can enjoy the video even if I don’t eat Life, right? Even if I did have more important things to do (like folding the goddamn laundry), but nothing more fulfilling, I’m afraid. Even if–it’s a bit scary to admit that–I only do the Frosted Flakes.

  16. I love Life cereal. It will always be a classic.

  17. Sxymom– It’s okay… the excitement is understandable.

    Wayne– Now that you’ve had your C-Wed cherry popped… you are now a man.

    Tug– Absolutely… I’m all about the cheese too

    People In The Sun– Of course you can enjoy the video… but as a loyal follower of HIM… you won’t like the Frosted Flakes one.

    Melanie– Yes… it always will be “one of those”

  18. Sorry it took me a while to respond, Good to have you back.

    As for the cereal, I remember having it a lot growing up. Being a kid I didn’t want cheerios or oatmeal, so this, along with Honey Nut Cheerios were a compromise between healthy and sugary stuff.

  19. Wow, I just saw the movie “Thrashin’,” and the leader of the Daggers gang comes out of the house with a box of Life. Cool!

  20. lazylikewally says:

    Life is my favorite cereal. Regular Life is the best, but cinnamon is good too. I haven’t tried Chocolate Life, but in Canada we have Multigrain Life which isn’t bad.

    Dog hasn’t reviewed a cereal in a while, so I’m looking forward to his triumphant return. Kudos to Poppy for doing such a great job during his absence!

  21. Thanks, LLW. I’ll make sure he films one soon. 😉 And I am looking forward to his triumphant return as well. He does such an incredible job…


  1. […] far here at Cereal Wednesday, Life Cereal has a record of 2-1. Both the Original Life Cereal and Life: Maple Brown & Sugar scored pretty high with Four Bowls each. The weakest of the bunch […]