Cereal Wednesday Episode XXII: Rice Krispies Cereal

As one of the longtime classic cereals, Rice Krispies continues to deliver both a tasty and entertaining breakfast. Rice Krispies are made by cooking the rice grain, drying it, and then toasting it. This process creates “walls” within the grain that collapse upon exposure to milk. Although Rice Krisipies starts out as a crisp cereal, its actual milk tolerance is pretty low so it sogs out pretty quickly. Nutritionally, while it is not high in sugar, the amount of sodium does seem excessive.

Introduced by Kelloggs in 1928, their marketing of the cereal did not include the words “Snap, Crackle, Pop!” until 1932. It was this radio ad that inspired artist Vernon Grant to develop physical manifestations of the phrase. The original representation had them appearing more as short round gnomes with over sized ears and eyes. The actual characters did not start appearing in print ads until 1933, and they were the first time Kelloggs used characters to represent a cereal. Snap was the cover character while Crackle and Pop were generally relegated to the side of the box. Their commercial debut wasn’t until 1939 in a screen/film ad called “Breakfast Pals“, when they were portrayed similar to comic book heroes fighting Soggy, Mushy, and Toughy for control of the breakfast bowl.

In the late 1940’s the characters were changed to have more human characteristics and more detail to their appearance. Their commercialization also changed from pure animation to a mix of animation and real actors.

Snap, Crackle, and Pop have been ingrained over the years into American culture. They have achieved a cult status with enthusiasts all over the world. They are used by Kelloggs in all offshoot products of Rice Krispies, such as Cocoa Krispies with great success.

Snap, Crackle, and Pop are in danger! Click here to Save The Cereal!

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For more information you can visit the Official Rice Krispies website.


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