Cereal Wednesday Episode XX: Cinnamon Toast Crunch

It’s one thing to taste a cereal… its another thing to smell it. That was the most outstanding thing about Cinnamon Toast Crunch, the fact that you could actually SMELL the cinnamon once it was poured. Although it is a very sweet cereal, it is not sickening sweet. While the cinnamon and sugar appear baked in, the milk did become contaminated and did not taste good at all after the cereal had left the bowl.

Cinnamon Toast Crunch (commonly referred to as CTC) is actually one of the newer cereals on the market. General Mills first began producing it in 1984 with three Chefs known as Wendell, Bob, and Quello. What set the Chefs apart was the fact that they were cartoon characters interacting with live people. Without a set formula for their commercials, they still gained notoriety throughout American culture for the cereal. The three of them appeared in all marketing for the brand up until 1992.

In 1992 Bob and Quello were dropped from the marketing leaving only Wendell as the lone guardian and maker of Cinnamon Toast Crunch.

Cinnamon Toast Crunch remains a popular cereal, specifically among college students. It has embedded itself into this generation as classic cereals have before it. General Mills had also released Peanut Butter Toast Crunch as an offshoot brand… but it was discontinued in 2006.

What Cinnamon Toast Crunch had going for it though was the inclusion of the Spider-Man 3 squirters. While the cereal companies may dismiss the importance of cereal premiums, it is apparent that since both Blinky and The Professor were drawn to their inclusion that there is indeed value behind the inclusion of such items from a marketing perspective.

Cereal Wednesday Bowls:

For more information you can visit the General Mills: Big G Cereals webpage.


Battle Creek, Michigan has me on their Most Wanted list because while I may be a mild mannered blogger by day... I'm the Cereal Avenger striking fear into the hearts of cheap ass cereal executives who have taken out the toys and joy at night!!!


  1. It Does Taste Good
    But I Always End Up With A Nasty Aftertaste
    Ending Up To 30 Minutes From First Eating Them

  2. I like French Toast Crunch

    lazylikewallys last blog post..Peanut Butter Baby