Cereal Wednesday Episode XVIII: Trix

Although Trix failed to come up with a toy premium inside, I still have to give it 5 bowls. It’s fruity, its sweet, minimal bag slippage, milk resistance was low while maintaining a crispiness, and my special guest The Easter Bunny endorsed it. One thing that I really like about Trix is its consistent quality, especially now with the “new” shapes.

Trix cereal was first introduced in 1959. Originally, the mascot for the cereal was a stick figure flamingo. The effect was less than desired. In 1967, at the request of General Mills, the Trix Rabbit was created by Joe Harris. The Trix Rabbit marketing revolved around his continued attempts to get a bowl of Trix cereal, which he was constantly denied. His antics were similar to those of Wile E. Coyote, and has made Trix one of the most popular cereals on the market. The phrase following the Trix Rabbit‘s defeat, “Silly rabbit, Trix are for kids!“, quickly became part of American culture through the mass advertising.

The Trix Rabbit has had Trix cereal on 3 known occasions. The earliest mention of it was in 1969, where a ballot appeared on the back of boxes after the Trix Rabbit had already consumed two spoonfuls (video above on the left). There were two other commercials in the campaign that showed the Trix Rabbit getting the cereal, but the kids were not happy. He also enjoyed a bowl in a 1976 commercial. In 1980, one of the commercials ended in a cliffhanger and encouraged another round of voting to be cast. This time there was overwhelmingly public endorsements for the Trix Rabbit to get his bowl. This was the last time the Trix Rabbit has been known to get the cereal.

Trix cereal itself has changed very little over the years. In 1992 they replaced the round ball shaped cereal with fruit shaped. Although the cereal was shaped and colored to resemble grapes, watermelons, banannas, lemons, oranges, and raspberries… they all tasted the same. In 2006 they reverted back to the ball shaped cereal, proclaiming them “pinball” shaped.

Cereal Wednesday Bowls:

For more information you can visit the Official Trix Cereal (www.sillyrabbit.com) website.

Special thanks to my guest, The Easter Bunny. Check her out on MySpace!


Battle Creek, Michigan has me on their Most Wanted list because while I may be a mild mannered blogger by day... I'm the Cereal Avenger striking fear into the hearts of cheap ass cereal executives who have taken out the toys and joy at night!!!


  1. I’m so confused, why did the kids never give the rabbit some goddamn cereal?

    Like, they’re encouraging selfishness. I used to watch those commercials just to see if they would give the rabbit some.

    He ice skated for some, he tried like 200 different things that would put Wile E. Coyote to shame, and they never gave him any.


  2. I have not eaten trix since the 70’s due to the greedy kids not giving him any. The rabbit needs to show up with a machine gun and mow down everyone and take the damn cereal.