If you could taste nostalgia, it would taste like Cheerios. It has a classic taste with an oaty aftertaste. It doesn’t change the milk colors, it isn’t sugary, and it doesn’t have any marshmallow or added in items. This is a good wholesome cereal that is recommended to be served with fruit such as bananas (my personal preference) or strawberries.
Cheerioats originated back in 1941. It was the first OAT based ready to eat out of the box cereal. Four years later, in 1945, they changed the name to the familiar Cheerios. In 1948 Cheerios begins its mass marketing by sponsoring the popular television show, The Lone Ranger. Cheerios continued commercializing their cereal with other popular characters including Bullwinkle the Moose and UnderDog.
Cheerios actually has had a few mascots of their own. They started with Cheeri O’Leary in 1942, a cartoon who provided biographical information on movie stars of the era. Then between 1953 and 1973 there was The Cheerios Kid and Sue. Usually Sue played the damsel in distress, and sort of like Popeye it was up to The Cheerios Kid to save her, thanks to Cheerios of course.
General Mills has spun the Cheerios brand off into many different versions, including Millenios during the 1999-2000 millennium celebration. Cheerios marketing has relied less on self-developed characters, but more on commercial sponsorships and licensing. Because of this, they also go for spans of time with little to no promotional advertising and are dependent on their nutritional value and the endorsement of moms across America.
Cereal Wednesday Bowls:
For more information you can visit the Official Cheerios website.