Cereal Wednesday Episode IV: Raisin Bran

Kelloggs Raisin Bran combines two things that go great together… cereal and fruit. While the cereal is sweetened, it is not as overbearing as the sugary cereals. Another downside to the cereal is that the raisins are so dehydrated that the milk cannot rehydrate them. Instead, the flakes are left to absorb the milk and become very soggy.

Kelloggs Raisin Bran uses the sun as an icon. With two scoops of raisins in his hands, Sunny, is portrayed as a benevolent sun providing the extra goodness to what would otherwise be a dull cereal. Sunny has only been around since 1966 while Kelloggs Raisin Bran first came our in the early 1940’s. The royal purple box has been a constant for Kelloggs Raisin Bran, although in other countries the color is a lighter shade.

The term Raisin Bran was at one time trademarked. However constant use of it made it a genericized trademark, hence why we refer to this particular cereal as Kelloggs Raisin Bran. There are a number of other companies that also use the term Raisin Bran to describe their similarly stylized cereal.

Possibly one of the best things to ever happen to Kelloggs Raisin Bran was the 1987 commercial featuring claymation icons The California Raisins, a blues band, singing Marvin Gaye‘s “I Heard It Through The Grape Vine“. It was this commercial produced by the California Raisin Advisory Board (yes, there really is one) that led to a huge marketing push putting them on everything from lunchboxes, notebooks, bookbags, folders, and t-shirts (I used to own one) which brought in more revenue in 1988 than the California farmers selling raisins. This also placed raising items into higher demand and was a natural fit for Kelloggs Raisin Bran.

Once again however the cereal companies disappoint with their offers. Every DVD listed on that box has appeared in Wal-Mart‘s dollar bin. The fact is that this cereal is more like a “gateway cereal” (similar to how marijuana is called a “gateway drug”) for kids to eat healthier. They fail to realize this and seem to target the geriatric population as their selection of DVDs indicates. While Kelloggs Raisin Bran is not targeted towards children, is there anything wrong with giving adults something cool?

Cereal Wednesday Bowls:

For more information you can visit the Official Kelloggs Raisin Bran website.


Battle Creek, Michigan has me on their Most Wanted list because while I may be a mild mannered blogger by day... I'm the Cereal Avenger striking fear into the hearts of cheap ass cereal executives who have taken out the toys and joy at night!!!


  1. HASTINGS says: